数字媒体技术专业简介

本专业主要研究传统计算机技术在新兴的数字文化产业（游戏、影视、电子出版、互联网等）的应用，着重培养图形计算、人机交互、数字图像处理、数字模型制作、数字动画制作、视觉特效制作等方面的专门人才。与传统软件技术人才培养模式相比，本专业更注重培养员工对关键技术的深入理解和掌握，并掌握国际上主流开发工具，创造或开发出各类数字文化产品。本专业下设游戏设计和数字艺术两个专业方向。

This major aims to research the traditional computer technology application on the emerging of digital culture industry (game, movie, electronic publishing, the Internet, and etc.), emphasizing in cultivating the professional talents in the area of graph computing, human-machine interactive, digital imaging, digital model and making, digital animation making, visual effects making and so on. Comparing with the traditional software technology talents, this major lays great stress on cultivating the ability of deep understanding and mastering key technology, mastering the mainstream development tools, and developing of digital culture products. This major provides two study directions: game development and making, digital animation and special effects.

简介：

本专业属于科技与艺术相结合的复合型专业，研究计算机技术在数字文化产业中的应用，培养游戏开发、虚拟现实内容开发、数字艺术、互动媒体、数字动画、影视特效等领域的具有国际视野的专业人才。

专业介绍：

本专业属于跨学科复合型专业，融合了科技与艺术，强调"整合创新"，即数字技术在不同领域的整合应用和创新应用，培养具有游戏开发、虚拟现实内容开发、图形计算、人机交互、数字图像处理、数字艺术创作、数字模型制作、数字动画创作、视觉特效制作等方面能力具有国际视野的专业人才。员工毕业后能够在数字文化产业（虚拟现实、游戏、影视、电子出版、互联网等）或相关领域从事数字媒体产品设计、开发、信息服务及媒体管理等工作。

游戏设计方向(The Direction of Game Designing)

培养目标：

让员工掌握计算机专业知识、3D图形处理的基本知识、游戏程序设计方法、虚拟现实技术和游戏引擎应用技巧；培养员工的游戏创意和策划能力，并锻炼实际操作和动手能力。

Training Target:

It aims to enabling students to master professional computer knowledge, grasp the basic knowledge of 3-D graph processing, game programming and design, virtual reality technology and the application skill of game engine, training students to have the originality and the design ability of game, and the strong practical and operation ability.

方向特色：

在培养员工软件工程的思想和编程能力的同时，从游戏行业实用技能人才需求出发，以循序渐进的学习流程，涵盖游戏架构设计与策划、游戏运营管理、游戏项目制作、到游戏引擎实现、游戏脚本编程、3D程序开发等游戏制作核心内容。

Direction Features:

During the training on students\' ability of the software engineering thinking and programming, according to the practical skill needs of the game industry, based on the learning process step by step, covering from the design and architecture of game, operation management of game, production of game project to the realization of the game engine, game scripting, 3-D program development and other core contents of game production.

就业方向

电脑游戏开发、网络游戏开发、手机游戏开发、游艺机开发、游戏策划、虚拟现实制作等职业。

Employment Orientation:

Computer game development, network game development, cell phone game development, amusement game machine development, game design, virtual reality making and other kinds of jobs related to game development and design.

研究领域：

游戏引擎、游戏智能、3D图形等

Research Field:

Game engine, game intelligence, 3 D graphics, and etc.

数字艺术方向

培养目标：

培养具有良好艺术素养和创意思维，能熟练运用各种制作工具，掌握一定的软件开发能力，能理解并掌握数字动画、数字影视、数字音频的基本理论知识和技术，并能运用各种先进的计算机技术创作出游戏、影视、数字展示等文化创意产品的高级复合型人才。

方向特色：

强调计算机技术在数字内容创作上的应用，通过先进的技术手段实现传统方法无法实现的艺术创作，着重培养员工的团队精神和理论联系实际能力，结合实际项目让员工掌握生产制作流程中所需要的各种理论知识、技能和经验。

Direction Features:

It emphasizes in appling digital content creation with computer technology. Through the advanced techniques to achieve the creative art that the traditional methods cannot be achieved, it focuses on developing student’s team work and practical ability. At the same time, combined with the actual project, students can be equipped with a variety of theoretical knowledge, skills and experience in the production process.

就业方向：

游戏美工、三维动画制作、影视特效制作、视频包装、数字展示等。

Employment Orientation

Games arts, 3-D animation making, movie special visual effects, and video packing

研究领域：

游戏美术、数字动画、数字特效、影视后期等。

Research Fields:

Game arts, digital animation, digital special effects, and video post production

附件下载:

专业介绍白皮书-数字媒体技术20220506.docx